Winner of Chevy’s Super Bowl College Ad Challenge Announced

Congratulations to Katie Crabb of North Prairie. Katie came up with the idea for the ad as a part of a class project in the University of Wisconsin. If you didn’t know, the competition focused on college students and the requirements for the ad was to focus on one of Chevrolet’s cars and crossovers targeted at the youth market including the Aveo, Cobalt, HHR, or Equinox. The 30 second commercial was directed by Bryan Buckley and was produced by Chevrolet and Campbell-Ewald.

The commercial is subtitled “Car Wash” and it’s pretty funny. You should like it too.

Hot-ness. 😆