Kelis to Help Promote New Ford Edge

Superstar hip-hop singer Kelis will help promote Ford and its new Edge crossover vehicle by participating in a new marketing campaign, which includes the creation of a hit new song “Push it to the Edge” by Kelis for the campaign. You can begin to see the campaign take shape when it goes into full swing on December 20 on the radio, on print material, television and through the Internet.

Here’s a tiny snippet of the lyrics:

So clean in my Edge
Steady headed to the spot
Speakers bump thump thump
All you hearin’ on the block

I live life loud
Cause that’s the only way to live it
I push it to the Edge
Never stop at the limit.

I don’t know about you, but Kelis isn’t the right celebrity to help promote a vehicle, in my opinion. She’s just so Bossy!