Ford Sales Fall, while Toyota Rises

Ford announced today that its sales fell by a disappointing 19% in January. Ford noted that the resale value of its newer products have improved for the 2007 Ford Fusion, Lincoln Navigator, Ford Expedition, as well as the Ford Escape. January marks the first full month of the sales of the new Edge and Lincoln MKX. The Edge managed to sell to about 5,600 customers, while the MKX only around 1,700.

While Ford is slowly falling, Toyota reported that US sales have rose to 9.5% for January. The sales of the Camry and RAV4 rose up to 14.7% and 27.1%. What’s interesting is that the sales of the new LS460 flagship from Lexus tripled that compared to its predecessor. However, the sales of the Sienna, 4Runner, and Sequoia all fell but was made up through the rest of the Toyota line-up. Toyota’s weakness? Scion. Of which sales of all three Scion models were down by more than 10%.

Will the new Ford redesigned models help save sales? Or will Ford fall to its knees.