January 14, 2007
Studies have shown that the average Jaguar shopper is around 65 years old, which is 5 years up from last year’s average age, which was 60. Jaguar earned the honor of having the oldest shoppers in the fourth quarter of 2006 according to a survey done by CNW Research, who conducts surveys of the automotive shoppers according to the dealership traffic. Lincoln held the position for the past three years and has now dropped third, while Mercedes-Benz finishes at second with an average age of 64.
Who has the youngest shoppers of them all? Kia, with an average age of 34.